AB Services is a family run plumbing and heating business which has been operating in Bromsgrove, Worcestershire for over 15 years.
Their previous website was built in the early 2000s which meant it had no mobile or search engine optimisation. This resulted in this once successful website falling lower and lower on search results that mattered most to its industry.
AB Services Web Development
AB Services wanted a new website which would do far more for its business and its customers and did not follow the norms of its industry. It wanted to do this by building a website which had a modern and fun look and conformed to the latest Search Engine Optimisation practices. As well as this, it wanted to design and build the website around what the customer would need to make a decision about using AB Services, and one that would make them feel valued and well informed about their offering.
Our proposal to AB Services was to create a lightweight and minimalistic website, which contained few images, but offered a large amount of fun written content that a user would find useful and engaging, for example: how to guides, FAQ’s, pricing breakdowns etc. This would offer AB Services customers a wide amount of information to help them make an informed decision about its services, as well as offer enough keyword optimised content to ensure that it would be ranked highly on most search results relevant to its services.
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